Why use a REALTOR®?

179 Ways Agents Who Are REALTORS® Are Worth Every Penny of Their Compensation

Here’s a look at all the things — big and small — that an agent who is a REALTOR® may do to help clients when buying and selling a home. You know you earn every penny you get when you sell a home. This list can help you show your customers exactly what you do to help them buy or sell their home.

Pre- listing Activities

  • Make appointment with seller for
    listing presentation
  • Send seller a written or e-mail
    confirmation of listing appointment
    and call to confirm
  • Review pre-appointment questions
  • Research all comparable currently
    listed properties
  • Research sales activity from Local
    MLS Broker Marketplaces and public
    records databases
  • Research Average Days on Market
    for property of this type, price range,
    and location
  • Download and review property tax
    roll/assessor information
  • Prepare preliminary Comparable
    Market Analysis (CMA) to establish
    fair market value
  • Obtain copy of subdivision plat/
    complex lay-out
  • Research property’s ownership
    and deed type
  • Research property’s public
    record information for lot size
    and dimensions
  • Research and verify legal description
  • Research property’s land use
    coding and deed restrictions
  • Research property’s current use
    and zoning
  • Verify legal names of owner(s) in
    county’s public property records
  • Prepare listing presentation
    package with above materials
  • Perform exterior Curb Appeal
    Assessment of subject property
  • Compile a formal file on property
  • Confirm current public schools
    and explain impact of schools on
    market value
  • Review listing appointment
    checklist to ensure all steps and
    actions are completed
  • Review Obsolete Property
    Rehabilitation Act (OPRA)
    Report from Township for all
    permitted records
  • Add client into your database

Listing Appointment Presentation

  • Give seller an overview of current
  • market conditions and projections
  • Tour property
  • Review agent’s and company’s
    credentials and accomplishments
    in the market
  • Present company’s profile and
    position or niche in the marketplace
  • Present preliminary CMA to seller,
    including comparable properties,
    sold properties, current listings, and
    expired listings
  • Offer pricing strategy with updates
    to CMA based on tour of home and
    updates, upgrades professional
    judgment, and current market
  • Discuss goals with seller to
    market effectively
  • Explain market power and benefits
    of Local MLS Broker Marketplaces
  • Explain market power of web
    marketing, IDX and REALTOR.com
  • Explain the work you do behind
    the scenes and your availability
    on weekends
  • Explain role in screening for qualified
    buyers and protect seller from
    curiosity seekers
  • Present and discuss strategic master
    marketing plan
  • Explain transaction/agency
    brokerage relationship
  • Review and explain all clauses in
    listing contract and addendum,
    then obtain seller’s signature once
    property is under listing agreement
  • Review current title information
  • Gather square footage/measure
    overall and heated square footage
    as required
  • Measure interior room sizes
  • Confirm lot size via owner’s copy
    of certified survey, if available
  • Note all unrecorded property liens,
    agreements, easements
  • Obtain house plans, if applicable
    and available
  • Review house plans and make copy
  • Prepare showing instructions for
    buyers’ agents and showing times
    with seller
  • Discuss possible buyer financing
    alternatives and options with seller
  • Review current appraisal if available
  • Identify Homeowner Association
    manager if applicable
  • Verify Homeowner Association Fees
    with manager—mandatory
    or optional, plus fees
  • Order copy of Homeowner
    Association bylaws, if applicable
  • Research electricity availability,
    supplier’s name, and phone number
  • Have utility companies provide
  • average utility usage from last 12
  • months of bills
  • Research and verify city sewer/septic
    tank system
  • Calculate average water fees or
    rates from last 12 months of bills
  • Confirm well status, depth and
    output from Well Report
  • Natural Gas: Research/verify
    availability, supplier’s name, and
    phone number
  • Verify security system, current
    terms of service and whether
    owned or leased
  • Verify if seller has transferable
    Termite Bond
  • Ascertain need for lead-based
    paint disclosure
  • Prepare detailed list of property
    amenities and assess market impact
  • Prepare detailed list of property’s
    inclusions and conveyances with sale
  • Compile list of completed repairs
    and maintenance items
  • Send vacancy checklist to seller if
    property is vacant and register the
    property with the township if it is
    vacant or a rental home
  • Explain benefits of Homeowner
    Warranty to seller
  • Assist sellers with completion and
    submission of Homeowner Warranty
  • Place Homeowner Warranty in
    property file for conveyance at
    time of sale
  • Have extra key made for lockbox
    and one for your file
  • Verify if property has rental
    units involved.
  • If the property does have rental units,
    make copies of all leases for retention
    in listing file
  • Verify all rents and deposits
  • Inform tenants of listing and discuss
    how showings will be handled
  • Arrange for installation of yard sign
  • Complete new listing checklist
  • Review curb appeal assessment
    and provide suggestions to improve
  • Review interior décor assessment
    and suggest changes to shorten
    time on market
  • Load listing into transaction
    management software program
  • Prepare Local MLS Broker
    Marketplaces Profile Sheet
  • Enter property data from Profile
    Sheet into Local MLS Broker
    Marketplaces Database
  • Proofread Local MLS Broker
    Marketplaces database listing
    for accuracy— including proper
    placement in map
  • Add property to company’s active
    listings list
  • Provide seller copies of the listing
    agreement and Local MLS Broker
    Marketplaces Profile Sheet within
    48 hours or within the time period
    of Local MLS Broker Marketplace
  • Take additional photos for upload
    into Local MLS Broker Marketplaces
    and use in fliers
  • Create print and internet ads with
    seller’s input
  • Coordinate showings with owners,
    tenants, and other agents.
  • Return all calls
  • Install electronic lock box if
    authorized. Program agreed-to
    showing times
  • Prepare mailing and contact list
  • Generate mail-merge letters to
    contact list
  • Order Just Listed labels and reports
  • Prepare fliers and feedback reports
  • Review comparable Local MLS Broker
    Marketplaces regularly to ensure
    property remains competitive
  • Prepare property marketing
    brochure for seller’s review
  • Arrange for printing or copying
    of marketing brochures or fliers
  • Place marketing brochures in all
    company agent mailboxes
  • Upload listing to company and
    agent Internet site, if applicable
  • Mail out Just Listed notice to all
    neighborhood residents
  • Advise network referral program
    of listing
  • Provide marketing data to buyers
    through international relocation
    network buyers
  • Provide marketing data to buyers
    coming from referral network
  • Provide Special Feature cards for
    marketing, if applicable
  • Submit ads to company’s
    participating internet real estate sites
  • Price changes conveyed promptly to
    all internet groups
  • Reprint/supply brochures promptly
    as needed
  • Feedback e-mails sent to buyers’
    agents after showings
  • Review weekly market study
  • Discuss with sellers any feedback
    from showings to determine if
    changes are needed
  • Set up marketing reports on
    showing-time application and
    company website
  • Place regular weekly update calls
    to seller to discuss marketing and
  • Promptly enter price changes in
    the Local MLS Broker Marketplaces


  • Receive and review all Offer to
    Purchase contracts submitted by
    buyers’ agents.
  • Evaluate offer(s) and prepare a net
    sheet for the owner for comparison
  • Explain merits and weakness of
    each offer to sellers
  • Contact buyers’ agents to
    review buyer’s qualifications
    and discuss offer
  • Deliver Seller’s Disclosure to buyer
    upon request and prior to offer if
    possible. Upload to the Local MLS
    Broker Marketplaces additional
    documents at time of listing
  • Confirm buyer is pre-qualified by
    calling loan officer
  • Obtain buyers’ pre-qualification letter from loan officer if not submitted with offer
  • Negotiate all offers per seller’s
    direction on seller’s behalf, set time
    limit for loan approval and closing
  • Prepare and convey counteroffers,
    acceptance or amendments to
    buyer’s agent
  • Create excel spreadsheets for easy
    review on multiple bids
  • Email or send copies of contract
    and all addendum’s to the closing
    attorney or title company
  • When Offer to Purchase contract is
    accepted, deliver to buyer’s agent


  • Record and promptly deposit buyer’s
    earnest money in escrow account
  • Disseminate under-contract showing
    restrictions as seller requests
  • Deliver copies of fully signed
    Offer to Purchase contract to seller
  • Deliver copies of Offer to Purchase
    contract to lender
  • Provide copies of signed Offer to
    Purchase contract for office file
  • Advise seller of additional offers
    submitted between contract and
  • Change status in Local MLS Broker
    Marketplaces to Sale Pending
  • Update transaction management
    program to show Sale Pending
  • Provide credit report information
    to seller if property will be seller financed
  • Assist buyer with obtaining
    financing, if applicable, and
    follow-up as necessary
  • Coordinate with lender on discount
    points being locked in with dates


  • Deliver unrecorded property information to buyer
  • Order septic system inspection, if applicable
  • Receive and review septic system report, and assess any possible impact on sale
  • Deliver copy of septic system inspection report lender and buyer
  • Deliver Well Flow Test Report copies to lender and buyer, and property listing file
  • Verify termite inspection ordered
  • Verify mold inspection ordered, if required
  • Confirm verifications of deposit and buyer’s employment have been returned
    140.Follow loan processing through to the underwriter
  • Add lender and other vendors to your management program so agents, buyer,
    and seller can track progress of sale
  • Contact lender weekly to ensure processing is on track
  • Relay final approval of buyer’s loan application to seller

Home Inspections

  • Coordinate with seller for buyer’s
    professional home inspection
  • Review home inspector’s report
  • Enter completion into transaction
    management tracking program
  • Explain seller’s responsibilities, and
    recommend an attorney interpret
    any clauses in the contract
  • Ensure seller’s compliance
    with Home Inspection Clause
  • Assist seller with identifying
    contractors to perform any
    required repairs
  • Negotiate payment, and oversee all
    required repairs on seller’s behalf,
    if needed

The Appraisal

  • Schedule appraisal
  • Provide to appraiser any comparable
    sales used in market pricing
  • Follow-up on appraisal

Process for Closing

  • Enter completion into transaction
    management program
  • Assist seller in questioning appraisal
    report if it seems too low
  • Get contract signed by all parties
  • Coordinate closing process with
    buyer’s agent and lender
  • Update closing forms and files
  • Ensure all parties have all forms and
    information needed to close the sale
  • Select location where closing will
    be held
  • Confirm closing date and time, and
    notify all parties
  • Assist in solving any title problems
    or in obtaining death certificates
  • Work with buyer’s agent in
    scheduling buyer’s final walk-thru
    prior to closing
  • Double check all tax, homeowners’
    association dues, utility, and
    applicable prorations
  • Request final closing figures from
    closing agent (attorney or title
  • Receive and carefully review closing
    figures to ensure accuracy
    of preparation
  • Confirm buyer and buyer’s agent
    have received title insurance
  • Provide homeowners warranty
    for availability at closing
  • Forward closing documents to
    absentee seller as requested
  • Review documents with closing
    agent (attorney)
  • Coordinate closing with seller’s next
    purchase, and resolve any timing
  • Have a no-surprises closing so seller
    receives a net-proceeds check at
  • Refer sellers to one of the best agents
    at their destination, if applicable
  • Change Local MLS Broker
    Marketplaces status to Sold. Enter
    sale date, price, selling broker, etc.

Follow-Up After Closing

  • Share the warranty paperwork for claims in the future
  • Attempt to clarify and resolve any conflicts about repairs if buyer is not satisfied
  • Respond to any calls and provide any information required from office files
  • If a rental, verify all deposits and prorated rents are reflected accurately on the
    closing statement
  • Close out listing in your management program

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