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Strategic Plan


We will:

  • Increase member contributions to RPAC to at least 30% participation.
  • Increase member awareness of our fight to protect property rights.
  • Collaborate with organizations having mutual interest.
  • Support the efforts of GHAR’s GAD through member engagement.
  • Monitor state and national efforts and leverage resources.
  • Support REALTOR® party champions.
  • Promote equal opportunity and fair housing.


We will:

  • Deliver value to members and brokers.
  • Improve member awareness of the value, benefits and service of GHAR.
  • Improve functionality of communications to deliver more value.
  • Use varied technology in our communications.
  • Increase and retain members.
  • expand value for commercial brokers and agents.
  • Continue involvement and oversight of Bright MLS.
  • Find ways to engage with all members.


We will:

  • Collaborate with community organizations.
  • Increase awareness of the Foundation to members.
  • Increase public awareness of the Foundation and the REALTOR® community.
  • Encourage the Foundation to set annual goals and report to GHAR Board of Directors.
  • Develop an annual Outreach Impact Statement.
  • Increase involvement in REALTORS® Reach Out.
  • Increase awareness of scholarships.
  • Take advantage of grants.
  • Continue the Thanksgiving Food Drive, School Backpacks and other donation drives.
  • Identify and serve underserved community organizations.


We will:

  • Identify member needs, increasing broker and designation offerings.
  • Create a master calendar of education.
  • Create educational broker track path for brokers.
  • Continue to evaluate course offerings.
  • Provide education through, with and for affiliate members.
  • Create a Certificate of Excellence program such as Local Expert.
  • Offer relevant trending info sessions.
  • Prepare members to work in diverse markets.
  • Educate the public about careers in the entire real estate industry.


We will:

  • Maintain good governance and sustainable operations.
  • Invest in technology to improve member communications.
  • Maximize the purposes and revenue of the office building.
  • Identify future leaders.
  • Promote the growth and professional development of staff.
  • Explore creation of a board and committee portal.
  • Increase and enhance sponsor opportunities.
  • Increase diversity in association leadership.