REALTORS® help consumers understand the real estate transaction

ENOLA, PA (Feb. 11, 2016) – There’s a difference between a licensed real estate agent and a REALTOR® and it’s one that matters to consumers.

“REALTORS® are members of the National Association of REALTORS® (NAR) and their local and state associations,” said Greater Harrisburg Association of REALTORS® President Jodi Diego. “What distinguishes us from other licensed agents is that as REALTORS® we’re held to a higher, ethical standards outlined in NAR’s Code of Ethics. This 100-year code dictates our ethical behavior when working with clients and other real estate agents.”

Consumers will find REALTORS® are the most trusted resource for market information because they are familiar with their local markets. They know what matters to buyers and sellers in their community because they have the expertise and experience to help sellers protect their investment and for buyers to build theirs.

REALTORS® are offered advanced educational opportunities through REALTOR® organizations that assist them to stay apprised of the latest industry trends and issues.

“The real estate transaction has become more complex with dozens of necessary steps. Working with a REALTOR® ensures the consumer has someone who can help them understand the process of buying or selling a home,” Diego said. “REALTORS® work through the process daily and know how it affects the interests of their clients. REALTORS® know how to position a home for sale, negotiate contract terms, manage inspections and ensure a smooth settlement.”

Working with REALTORS® gives buyers, sellers and investors the advantage they need to succeed in today’s market. And consumers who’ve worked with a REALTOR® say they’d do it again – nine out of 10 buyers and sellers said they would use the same agent again or recommend that agent to others.

To find a REALTOR® visit ghar.info.

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The Greater Harrisburg Association of REALTORS, established in 1916, represents over 2,000 REALTORS and provides leadership in adapting to advances in the industry. The Association is committed to promoting ethical and competent real estate practices and advocating the value of home ownership in Dauphin, Cumberland, and Perry counties. For more information contact the Greater Harrisburg Association of REALTORS^® at (717) 364-3200 or visit the website at www.ghar.realtor.