At Home with Diversity

This NAR Certification course will help real estate licensees develop an increased awareness of cultural and personal biases that they may inhibit them from embracing diversity and creating a successful multicultural real estate business. Students will learn inclusive, multi-cultural marketing and advertising strategies to broaden their client base; how to formulate an inclusive business plan to help them create an enduring business that is able to adapt and evolve in an ever-changing marketplace. Course will cover the importance of embracing diversity on both a professional and personal level to grow a thriving and inclusive real estate business, course will summarize cultural concepts and social categories that will help students better understand, relate to, and engage with clients in our diverse real estate market. Course will describe the immigrant community in the United States and their increasing buying power in the real estate market. Course is approved for 7 hours of Continuing Education, and covers the Mandatory 2-hour Fair Housing requirement for the 2024-2026 PA Real Estate CE cycle, and the 2-hour NAR Fair Housing Requirement for January 1, 2025-December 31, 2027.   Counts as an Elective credit for the ABR and SRS Designation courses. Cost $149.