Regional Industrial, Commercial and Investment Conference | Greater Harrisburg Association of REALTORS®

The Regional Industrial, Commercial and Investment Conference is held annually at the Sheraton Harrisburg Hershey Hotel. This event is hosted by GHAR alongside with the Lancaster Association of REALTORS®, REALTORS® Association of York and Adams County, Reading Berks Association of REALTORS®, and the Lebanon County Association of REALTORS®.

2026 Event Details

TICKETS

Agenda

7:00 AM – 7:30 AM | Registration

7:45 AM – 8:00 AM | Introduction of Keynote Speaker

8:00 AM – 9:00 AM | Keynote Speaker – Dave Won

9:00 AM – 9:15 AM | Welcome & Introductions

9:15 AM – 9:45 AM | Networking

10:00 AM – 11:00 AM | Speaker – Heather Kreiger

11:00 AM – 12:00 PM | Panel Discussion – Abby Smith, President & CEO, Team PA, Jason Hunt, Business & Economic Development Manager, PPL

Please note the change in the start time and the schedule of events compared to years past.

Meet your Keynote Speaker

Dave Won | Money Mindset Sales Coach

Dave Won is an expert guide who works at the intersection of two powerful worlds: the disciplined execution of the sales professional and the often hidden world of our personal mindset around money. While you’ll see a decorated former Air Force Captain and a TEDx speaker on his résumé, the real story is in the work he does to help sellers uncover their own. Dave is a Certified Money Coach (CMC)® that helps sales teams understand the invisible money beliefs and stories that drive their everyday decisions. He doesn’t teach tactics; he helps you get to the why behind the what

Is Your Money Mindset Costing You Sales?

Even the most skilled and talented sales teams are unintentionally leaving money on the table. Despite massive investments in training, methodologies, and enablement tools, opportunities to maximize deal size and drive predictable revenue are routinely missed.

The root cause isn’t tactical, it’s emotional. A salesperson’s personal perceptions and beliefs about money subconsciously drive their behavior in every sales conversation. These beliefs influence whether they discount prematurely, hesitate to present enterprise solutions, get intimidated by executive buyers, or default to transactional selling instead of strategic, value-based conversations.

In this keynote, Dave reveals why your team’s relationship with money—not their skill—is the final, unaddressed variable limiting your growth. He introduces The U.N.L.O.C.K. MethodTM, a 6-step framework that helps sales professionals rewire their beliefs so they can sell with clarity, confidence, and conviction, unlocking the revenue potential that’s already within your team.

Thank you to our presenting sponsor: Barley Snyder

Thank you to our platinum sponsors: Pennsylvania Association of REALTORS®, PPL, Northwest Bank

If you are interested in more details on how to attend or how to become a sponsor, please contact Margaret Parsons at Margaret@ghar.realtor.