NAR Launches New “Right By You” Ad Campaign

National Association of REALTORS® (NAR)  |  March 14, 2025

‘Right by you’ is the National Association of REALTORS®’ national advertising campaign and a promise to consumers that clarifies the benefits and value of working with a REALTOR®, a member of NAR, on what may be the largest financial transaction they ever make. ‘Right by you’ is also a promise to every member — that NAR is here to support you, just as you support, guide and help protect your clients. This includes giving you, only NAR members and REALTOR® associations, exclusive access to an array of turnkey ad campaign materials and other consumer-facing assets for you to leverage.

Why ‘Right by you’ Is Right for Now

According to NAR, ‘Right by you’ is a conscious shift to focus on consumers. NAR is moving away from who we are to help consumers remember why we matter. The campaign promotes NAR members as partners, supporting buyers and sellers on their property journey — helping protect them from the long-lasting consequences of inexperience. In an age of DIY culture that often overlooks expertise, ‘Right By You’ will remind consumers of your value.

Learn more at www.nar.realtor/right-by-you

The 2025 launch of NAR’s consumer ad campaign, called “Right by you,” reinforces why future property buyers and sellers should work with an agent who is a REALTOR® by dramatizing what it’s like if they don’t. See how the new spots communicate the essential role you play to help Americans achieve property ownership.